Note from ACSO: Our membership network is full of incredible people with a wealth of life experiences, talents, and diverse perspectives and backgrounds. We want to share their insights, points of view, and wisdom with all of you, as well as raise the voices of individuals who are making a difference for the classical music field. Our guest blog series features people from different communities throughout California and the western region, from different sizes and types of classical music organizations, and with different jobs and responsibilities. They will share what they have learned, express their opinions about the sector, and ask challenging questions that will help us shift our thinking and be better advocates for this art form that we all love.
Your Orchestra’s Value and Financial Health Depend Upon Your Community
Amy Williams, Managing Director, Camerata Pacifica
Recently I have been seeing too many arts organizations put community impact and financial stability in two separate buckets. They think that serving their entire community comes at a high financial price, but this does not need to be the case. What if, instead, this misconception is flipped and it turns out that serving your entire community, BOTH those who attend and support your orchestra (the converts) and those who don’t (the skeptics), actually helps your financial stability.