It's a new year so you may have just gone on a spree of unfollowing and defriending to clean up your social media house and start fresh. Now are you ready to spruce up your feed for 2020 with some new content? Are you looking for some insight, humor, or new ideas? ACSO has you covered! Our own social media guru, Anthony Crespo, has rounded up a few people and organizations (in no particular order) within our membership network that have taken classical music social media content to the next level. You are guaranteed to find something that will make you laugh or challenge your perspective. You may even be inspired with ways to liven up your own content. And you will definitely be reminded why the orchestra/classical music field is a great place to work. Do you have suggestions about other classical music social media accounts that we should be following? Email Anthony to let him know.
1. North State Symphony
Instagram: @northstatesymphony
This orchestra from northern California maintains a very active Instagram account with photos and videos from concerts and outreach events. And no one has more fun than their staff team. They even make a simple day in their administrative offices look like a party. You may already know the North State Symphony from their viral “Stravinsky Firebird Scream” video back in 2017.
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2. Women’s Philharmonic Advocacy
Facebook: @WomensPhilAdvocacy
Women’s Philharmonic Advocacy are leaders in highlighting the achievements of female composers. You won’t want to miss their weekly Monday Link Roundup of news and accomplishments from female artists all over the world. (Pro tip: Don’t forget to apply to their annual WPA Performance Grant this year. They had a record-breaking 92 applicants in 2019!)
3. Anthony Parnther
Instagram: @anthony_parnther
The recently appointed Music Director of the San Bernardino Symphony is the conductor to watch in 2020. From his behind-the-scenes snapshots of conducting for a cinematic score to Instagram stories of Anthony having a good time with friends, you won’t want to miss a post from the maestro. His powerful post about rejection and resilience garnered a lot of attention last year:
4. The Colburn School
Facebook: @colburnschool
The Colburn School in Los Angeles is home to the Conservatory of Music, the Music Academy, Community School of Performing Arts, and Dance Academy. With an abundance of student spotlights, stories, and events, you will always find quality content on your feed and you will get a preview of the future of our industry. Their weekly Performance Forum livestreams highlight some of the most talented students at the Conservatory.
5. Tucson Symphony
Instagram: @tucsonsymphony
The Arizona-based orchestra is one of our most active ACSO members on social media. Whether it’s sharing their Music Director Jose Luis Gomez insight and approach to conducting, or putting their renowned education programs front and center, expect something fun and inspirational from the Tucson Symphony in your Instagram feed.
6. Emmanuel Ceysson
Instagram: @emmanuel_ceysson
Harp superstar Emmanuel Ceysson will soon be heading to the LA Phil as its principal harpist. His eventful videos (some mid-concert!) give people unprecedented access about what it is like to be a professional musician and set him apart in the classical music social media world.
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7. Aubrey Bergauer
Twitter: @AubreyBergauer
Considered one of the most forward-thinking leaders in the field, Aubrey's Twitter feed is a master class in arts administration. No matter where you are in your career, Aubrey will have answers to your questions about leadership, marketing, and the arts. Check our her recent thread about applying to jobs:
Now that I am done reviewing applications and interviewing for this position, I feel the need to give some application tips for all job searches in general... (THREAD) https://t.co/V69xg6KJUh
— Aubrey Bergauer (@AubreyBergauer) January 9, 2020
8. Las Vegas Philharmonic
Facebook: @lasvegasphilharmonic
Our neighbors in Nevada are very active on Facebook. In between posts about their upcoming concerts and shout-outs to the other amazing arts organizations and experiences found in Las Vegas, you’ll see fascinating posts about classical music found in pop culture today, reminding us about the contemporary relevance of our art form:
9. Santa Rosa Symphony
Facebook: @srsymphony
This Bay Area orchestra’s 2019-2020 season is underway with newly appointed Music Director Francesco Lecce-Chong at the helm. They often share interesting stories and historical facts from the world of classical music that make it relevant to audiences today, as well tantalizing videos about their upcoming concerts, like this one:
10. John Wineglass
Instagram: @jwcomposer
Award-winning composer John Wineglass is ACSO’s selfie king. Expect to see a post by John almost every day showcasing his amazing travel adventures around the globe, which often inspire his work, as well as the composing legends that he meets and works with. Case in point...
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