ACSO Webinars

ACSO webinars are 60-to-90-minute online workshops or presentations covering an array of topics from fundraising to development to governance. Webinars are usually free to members and $25 to not-yet-members unless otherwise indicated. 

Need help registering? Email [email protected].

The following upcoming webinars are programmed for the 2022-23 season. 

Wednesday, December 7 | 12 PM - 1 PM PT

The World Has Changed, and So Must We:
Orchestras in the Post-Pandemic World

Presenter: David Taylor, Arts Entrepreneur, Coach, and Consultant


Free for ACSO Members, $25 for not-yet-members.

The classical music industry faces many challenges in the post-pandemic world. For it to survive, we need to start having conversations about what the future looks like and how we get there. This webinar, led by David Taylor, examines why the digital age has changed how we interact as a society, why it's important for orchestras to understand it, and that we need to adapt both the concert format and how it is marketed.

Sharing ideas and examples from other industries and inside the classical world, this session gives practical advice and exercises on how to make those changes that apply to any orchestra. Topics covered include adding value to the concert experience, audience development, marketing in the digital age, branding, and defining your orchestra's voice.

Order David's new book, The Future of Classical Music - Part 1



About David Taylor

One of the leading thought leaders in the world of classical music, David Taylor has built his career on a dynamic and energetic approach to bringing innovation to the arts, leading him to be described as an “arts innovator” by the BBC and be named on Forbes 30 under 30 Europe 2018 list, alongside Rita Ora, Dua Lipa, Anthony Joshua, Paul Pogba, and Little Mix. 

Driven by a desire to help those in the arts flourish in the modern world, David’s accomplishments and pioneering approach to digital marketing have led him to become a highly sought after consultant and coach with arts organizations and individuals in the UK, Europe, and the USA.

David is passionate about enabling the next generation of entrepreneurs, innovators, and 'doers' in the arts. He is the author of The Future of Classical Music and regularly speaks and writes about the classical music industry and arts entrepreneurship. During lockdown, David created the “How to be an Online Musician” blog series to help musicians affected by the pandemic, reaching over 100,000 people.

David created Yorkshire Young Sinfonia (YYS) in 2015, growing it to reach an audience of over 7.5 million people in just 4 years, with coverage including Sky News, BBC News, The Times, The Telegraph, BBC Radio 4, BBC Radio 3, and Classic FM. In 2017, David led YYS to become the first youth orchestra in the world to be 100% digital in partnership with the app Newzik, using iPads instead of sheet music.

Twitter: @davidtaylor_uk
Instagram: davidtaylor_uk
Facebook: davidtaylormusicuk
LinkedIn: david-taylor-music