2024 Annual Conference Schedule - Friday
Please continue to check back for developing details on sessions and speakers. All sessions and speakers are subject to change. Questions or Need Assistance? Email [email protected].
Friday, July 26, 2024
8:00 AM – 4:00 PM
Registration/Exhibitor Marketplace Open
Gallery Foyer
Make this your first stop of the day! Grab a cup of coffee, and connect with businesses and individuals that support our field. Learn more about their services and what they can do for you.
9:00 - 10:15 AM
Breakout Sessions
Breakout 1: Capitalizing Your Orchestra for Impact & Sustainability
- Speaker: Susan Nelson, Principal, TDC
One of the least understood and yet most critical pieces of achieving strategy and impact is being appropriately capitalized. Most organizations don't have a shared understanding of this at the staff or board level. Current conditions in the performing arts make these issues even more essential. This session will explain capitalization principles and help you diagnose how to effectively capitalize to achieve the impact you seek while being sustainable.
Sponsored by Elizabeth Shribman in memory of ACSO Board Treasurer Steve Friedlander
Breakout 2: Pipelines of Possibility: How to Bolster the Path from Student to Orchestra Administrator
- Moderator: Connor Bogenreif, Career Advisor, Chapman University College of Performing Arts
- Panelists: Laura Bergmann, Associate Director, Advocacy & Community Engagement, San Francisco Symphony; Ron Gallman, Director of Education & Youth Orchestra, San Francisco Symphony; Kristen Klehr, Director of the Professional Development and Engagement Center, Department Chair, Professional Development, San Francisco Conservatory; Gillian Okin, Student, Chapman University School of Performing Arts, Yuki Yokota, Post-Graduate Student, San Francisco Conservatory
Have you recently been stuck trying to hire an administrative position in your organization and had difficulty finding the right person with the right experience? Do you wish you had better partnerships between your orchestra and local higher education institution, or vice versa?
This session is for you! It will focus on sharing successful internship, apprenticeship, and work-study programs that have worked well in bolstering the student-to-arts administrator pipeline through meaningful partnerships between orchestras and educational institutions.
This panel includes current conservatory students, successful alumni working in orchestra administration, and the managers who oversee internships, apprenticeships, and/or work-study opportunities.
You will walk away with inspiration and ideas about how you can create partnerships with higher ed that will help build the orchestra workforce of today and tomorrow.
Breakout 3: Amplifying Engagement: Explore How Orchestras and Classical Music Radio Stations Can Partner on Community Enrichment
- Speakers: Lisa Dell, Executive Director, California Symphony; Bill Lueth, President, Classical KDFC; other speakers TBA
Delve into the dynamic relationship between symphony orchestras and classical music radio. Discover how partnerships reshape community outreach and cultural enrichment, creating mutually beneficial collaborations. Panelists will explore the intricacies of these partnerships, highlight successful initiatives, and discuss how working together broadens reach, diversifies audiences, and deepens community engagement. Attendees will gain valuable perspectives on approaching collaboration between orchestras and radio stations and the mutual benefits of these no-budget partnerships.
10:15-11:00 AM
Coffee Break & Exhibitor Showcase
GALLERY FOYER
Take a break, grab a cup of coffee and a snack, and visit the conference exhibitors. This is the perfect time–when no other conference activities are scheduled–to start a no-pressure conversation. The solutions that these businesses and individuals offer could make your job easier and your mission more impactful.
11:00 AM - 12:15 PM
Breakout Sessions
Breakout 1: Catch the Philanthropic Wave: Unleashing the Power of Planned Giving and Donor-Advised Funds
- Speakers: Jeremy Hatch, Principal Consultant, RSC Associates; Cat Heitz New, CEO, RSC Associates
Your organization likely wants a more robust planned giving program that encourages donors to make a legacy impact. Yet, like most organizations, you may struggle due to competing priorities and limited resources. There is an answer! RSC Associates has developed a simple, reliable approach to guide you step by step as you build an effective planned giving program. Participants will receive a checklist of activities that can be implemented immediately and align with your current fundraising strategies.
Additionally, Donor-Advised Funds (DAFs) are now considered the fastest-growing giving vehicle in the United States. RSC Associates has developed an overview of how DAFs are evolving, and the practical actions your organization can take to capitalize on this rising philanthropic wave.
You’ll leave the session confident in how best to tailor your approach to take advantage of these unique philanthropic tools and accelerate your fundraising growth.
Breakout 2: The Orchestra of Influence: Empowering Musicians to be Digital Ambassadors
- Speaker: David Taylor, Consultant & Coach
In the digital age, audiences expect to be able to connect with athletes and artists on social media. This has allowed that work with them to create content at scale, expand significantly from their existing audience base, and build strong personal connections. For the artists and athletes, they have been able to build personal brands and leverage this attention into additional revenue streams.
Despite these benefits, orchestras have been slow to embrace this potential of empowering their musicians as digital ambassadors.
Sharing experiences and real-world feedback from his training program “The Orchestra of Influence,” David Taylor explains the benefits of empowering musicians to be digital ambassadors and provides a roadmap for how orchestras can do it themselves.
This session includes:
- The common challenges musicians face and how to support them
- Using this approach to free up the marketing department’s time
- Convincing musicians that digital is a vital part of their job
- How musicians can build additional income streams
- Avoiding the “us - them” dynamic between players and administration
- Succeeding through co-creation
- Helping marketing departments to become content curators
David will be selling and signing copies of his book The Future of Classical Music-Part 1 following the session.
Breakout 3: The Power of Local Advocacy & Civic Relationships
- Speakers: Leni Boorstin, Senior Advisor, External Engagement, Los Angeles Philharmonic; Marni Cook, Senior Director of Advocacy, Community Engagement & Volunteer Services, San Francisco Symphony; other speakers TBA
During the pandemic, arts advocacy became highly collaborative and locally focused to ensure that arts organizations survived lockdown. Orchestras of all sizes experienced the value of mutually beneficial partnerships, raising awareness with businesses and institutions, engaging in service-oriented community work, and leveraging their influence on behalf of others. The role and influence of local government and agencies on the health of communities and orchestras was made vivid.
As we emerge from this challenging period, the importance of strong local advocacy and civic relationships has never been clearer. It's essential for orchestras to practice advocacy skills that go beyond a focus on public funding. It's about being an ambassador for the arts and showing up for others, which in turn strategically positions orchestras within their communities.
In this interactive session, a panel of experienced arts advocates will share examples of powerful local advocacy in action, and then break attendees into groups to work through questions such as:
- If getting more funding from your local government was off the table, what else would you advocate for that could strengthen the health of your orchestra?
- How do you position your orchestra within the larger civic ecosystem of social services, small businesses, neighborhoods, and residents? Are you a partner or siloed?
- Advocacy work ties closely with community work. Is your work in the community developed with and for those that you are serving? How do you build trust and show up for your partners? What if you see no immediate benefit for you?
You will come away with inspiration and new insight into the necessity of local advocacy and civic relationships, and a renewed energy to more deeply connect your orchestra to your community.
12:30-2:15 PM
ACSO Annual Meeting & Luncheon
GALLERY I/II
At the Annual Meeting, members vote on ACSO’s new and renewing board members and learn about the association’s financial health, impact, and future initiatives. The luncheon will also include a dynamic keynote speaker (to be announced).
Lunch tickets are included in all 3-day and Friday one-day registrations. Guest tickets can be purchased for $60.
2:30 - 3:45 PM
Breakout Sessions
Breakout 1: Orchestrating Ethical and Human-Centered Generative AI: Striking the Right Chord
- Speaker: Beth Kanter, Speaker, Author & Trainer
As an orchestra leader, you stand on the balcony, overseeing the vision for your organization. But to truly harness the impact of generative AI, you must also step onto the dance floor and understand how generative Artificial Intelligence (AI) can improve productivity if used ethically and well.
In this interactive session, Beth Kanter, an expert in nonprofits and AI, will guide you through the AI symphony from both perspectives. From the balcony, Beth will explore the big picture of AI's potential in the orchestra world and discuss the importance of its responsible and ethical adoption. On the dance floor, she will provide you with practical tips, tools, and prompts to get hands-on with AI, enabling your organization to begin adopting it ethically, no matter your role or orchestra size.
Join Beth Kanter as she waltzes between the balcony and the dance floor, gaining the knowledge and confidence to lead in a human-centered way in the age of generative artificial intelligence. You'll leave this session inspired and equipped with the knowledge to compose a harmonious future where AI and humans work in concert to support your organization's mission.
Breakout 2: Expanding the Canon, Expanding the Audience
- Moderator: Dr. Kristi Brown-Montesano, Lecturer, Herb Alpert School of Music, UCLA
- Speakers: Kedrick Armstrong, Music Director, Oakland Symphony; Nora Brady, Chief Marketing & Communications Officer, Los Angeles Philharmonic; Dr. Liane Curtis, President, Women's Philharmonic Advocacy; John Wineglass, Composer, JW Productions, LLC.
Much of the Diversity, Equity, and Inclusion (DEI) work in classical music involves making people from traditionally marginalized communities feel welcomed and recognized. In what way can programming choices play a role in these efforts? Globally and across our region, canonic composers (primarily deceased white European cis-males) continue to dominate concerts, perpetuating the historical exclusion of music by women and racial and ethnic minorities. How can we best address this exclusionary practice, and what resources are available for organizations seeking to do so? What would an effective marketing strategy entail to promote a more inclusive repertoire?
This session will delve into the concept of expanding the canon, and even consider if the canon can be abandoned altogether. Ultimately, what impact - if any- does more inclusive repertoire have on our broader goal of a diverse and sustainable audience?
Breakout 3: Eliciting Optimal Value from Your Leaders
- Speaker: Susan Howlett, Principal, Susan Howlett Consulting
It seems harder to find good leaders these days – people who will agree to sit on committees or boards and actually do the work that needs to be done. This interactive session will help you get more out of the people you’ve already got – as governors, ambassadors, and fundraisers – and find more people who are willing to say yes!
4:00-5:30 PM
President’s Reception (invitation only)
Outside Terrace
The President’s Reception is an opportunity for ACSO to thank our Individual Donors and Conference Sponsors at a gathering that includes drinks and light appetizers. Have a drink on us, network with one another, and know how much ACSO appreciates your support! This reception is open by invitation to our Conference Sponsors and our donors who have given $100 or more to ACSO in the past year. Donate at the registration desk or the door to secure your invitation!
5:30-7:00 PM
LGBTQIA+ Happy Hour
Location TBA
*Transportation on own
Event is free but advanced registration is requested to provide the venue with a headcount.
Get to know your fellow LGBTQIA+ colleagues and allies at this casual networking event. This event has a no-host bar. Venue and more information to be announced.
8:00 PM
Dear San Francisco
Club Fugazi, 768 Green Street (at Powell), North Beach
*Transportation on own
Price: $85/ticket
Powered by exhilarating acrobatics, choreography, spoken word, video projections, shadow play, and original music, Dear San Francisco invites locals and visitors alike on a heart-stopping romp through both the essence and the myth that is San Francisco. From the Gold Rush and 1906 earthquake, to beat poetry and the mysterious fog, San Francisco comes vividly to life, performed by an international cast of world-class acrobats across a variety of disciplines - including hoop diving, Chinese pole, Korean plank, hand-balancing, juggling, and “hand-to-trap”. enjoy drinks and small bites from our curated menu.
The show runs approximately 90 minutes with no intermission. Enjoy drinks and small bites from curated menu. Advanced ticket purchase required, first come first served. Must be 21 or older with ID.
|
